Motoza co-founder Andrew Cao recently joined host Kristen Nielson on the Off the Brief podcast to discuss balancing AI and human creativity in marketing. Andrew shares how Motoza has grown since it started as an SEO agency in 2011, how the team uses AI to speed up research while keeping writing and strategy in human hands, and why the agency tests new Google and Meta AI features on small budgets before scaling them.
His advice for business owners and agency leaders getting started with AI: focus on marketing fundamentals first, because technologies come and go.
Motoza is an Austin-based digital marketing agency specializing in SEO, Google Ads, and social ads, with a concentration in healthcare and home services.